FOR IMMEDIATE RELEASE
Canada’s Premier Music Mentorship Program Increases Opportunities in 2021
Including Prizing Valued at More Than $100,000 and Mentorship with a
Canada’s Walk of Fame Inductee
Submissions Are Now Open For the Canada’s Walk of Fame RBC Emerging Musician Program
Details available at newly launched emergingmusician.ca
(Toronto, ON) July 12, 2021 – Submissions are now open for the ninth annual Canada’s Walk of Fame RBC Emerging Musician Program, one of Canada’s most successful programs supporting aspiring Canadian musical artists. With prizing valued at more than $100,000, the program provides up-and-coming musicians with unprecedented access to the business side of the music industry, from introductions to established and renowned artists and music industry influencers to mentorship sessions and studio recording time, artist development and funding. In addition, all winners will have chances to participate in national showcase opportunities. Song submissions are accepted today through to Sunday, August 22, 2021, at 11:59 p.m. EST.
Canada’s Walk Fame CEO Jeffrey Latimer describes the RBC Emerging Musician Program as a catalyst for breakthroughs in Canada’s renowned music landscape. “We are extremely proud of this program, which continues to attract talented musicians from every province and territory, as well as partners and influencers who want to join us in fostering the next generation of musical achievement in Canada,” he continued.
Joining the mentors this year is Grammy® Award-winning singer/songwriter, 12-time JUNO winner and 2012 Canada’s Walk of Fame Inductee Sarah McLachlan. The Diamond-certified songstress will provide two 45-minute virtual group sessions with the grand prize winner and the finalists. Also added to the prizing is financial support for a live-off-the-floor performance video and a dedicated artist page on the newly launched emergingmusician.ca, the official website for the Canada’s Walk of Fame RBC Emerging Musician Program. (Prizing details included below).
The program is supported by the RBC Emerging Artists Project, which supports organizations that provide the best opportunity to advance an artist’s career trajectory in genres such as visual arts, music, theatre, performance, literature and film. Since 2015, over 24,000 alumni have been supported by the RBC Emerging Artists Project through RBC Foundation donations benefiting hundreds of arts organizations across Canada, totaling more than $8 million annually.
“At RBC, we recognize that the arts play an important role in building vibrant communities and strong economies. Our commitment to emerging artists includes helping them bridge the gap from ’emerging’ to ‘established’,” said Mark Beckles, Vice-President, Social Impact & Innovation at RBC. “Due to the ongoing impacts of COVID-19, the need to support and elevate Canadian musicians is more critical than ever. We wish all applicants the best of luck and look forward to watching their careers advance for years to come.”
Since its inception in 2013, the Canada’s Walk of Fame RBC Emerging Musician Program has ignited the careers of its Grand Prize Winners, including last year’s recipient Allydice, of Mississauga, ON, who spoke of the opportunities the program has offered to them. “We have been making music for years and have had some successes. Nothing compares to the magnitude of being chosen as the Grand Prize winners of the Canada’s Walk of Fame RBC Emerging Musician Program; this has been one of the best experiences in our lives.”
The Grand Prize Winner will receive a cash prize of $20,000, performance opportunities at Canada’s Walk of Fame events, and private studio recording time at Metalworks Studios. The Second Prize Winner will receive $6000. Three Third Prize Winners will each receive $4000.
In addition, all winners will have the following opportunities to elevate their career:
- New! Online group mentorship sessions with Canada’s Walk of Fame Inductee, Sarah McLachlan
- New! Dedicated artist page on the newly launched emergingmusician.ca, the official website for Canada’s Walk of Fame RBC Emerging Musician Program
- New! Financial support ($2000) for a live-off-the-floor performance video
- Career development mentorship sessions with A&R executives, a music lawyer and an experienced music industry agent*
- A showcase opportunity at Canadian Music Week 2022 along with a Festival Access Pass*
- Participation in a creative workshop at Toronto’s ArtHaus*
- A performance at Winnipeg, Manitoba’s Festival du Voyageur in February 2022*
*Subject to COVID restrictions.
In addition, through a long-standing partnership with Metalworks Studios, all past and future Canada’s Walk of Fame RBC Emerging Musician program applicants are eligible to apply to Metalworks Institute Scholarship that provides a selected recipient with a $10,000 tuition scholarship towards any full-time diploma program or online certificate course bundle at Metalworks Institute of Sound & Music Production.
Visit emergingmusician.ca for details on eligibility and submission requirements.
The winners will be chosen by a selection committee comprised of music industry experts and will be announced in the fall.
“We are truly honoured to partner with Canada’s Walk of Fame by supporting the RBC Emerging Musician Program. Metalworks Studios is a founding partner of this esteemed program and we have witnessed the incredible talent that has participated year after year. We’re excited to celebrate Canada’s emerging talent and look forward to hosting the winner at Metalworks Studios!” says Gil Moore, CEO of Metalworks Group.
“ArtHaus is honoured to partner with Canada’s Walk of Fame RBC Emerging Musician Program. We are committed to fostering new talent and bridging the gap between emerging and veteran artists and industry professionals, and this program is an exciting way to empower artists with the knowledge, resources and network necessary to build impactful, long-term careers,” says Sandy Pandya of Pandyamonium Management and founder of ArtHaus.
“We are excited to build off of the tremendous success of the past two years of the Canada’s Walk of Fame RBC Emerging Musician Program at Festival du Voyageur. Supporting emerging musicians is at the heart of our event and we are looking forward to a return to live performances in February 2022,” says Darrel Nadeau, Executive director of Festival du Voyageur.
“We are extremely excited to work side-by-side with our friends at Canada’s Walk of Fame and RBC. Canadian Music Week has had close to 40 years experience launching careers of new artists and are now an international platform to propel artists to the next level,” says Neill Dixon, President of Canadian Music Week.
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About Canada’s Walk of Fame
Canada’s Walk of Fame is a national platform that celebrates Canadian achievement at the highest level in many fields, fueling our sense of Canadian pride and inspiring the next generation to follow in their footsteps. Canada’s Walk of Fame is the foremost honour for cultural, entrepreneurial, athletic, philanthropic and science/technology excellence in Canada. Current programs include the RBC Emerging Musician Program, Canada’s Walk of Fame Hometown Stars, presented by Cineplex, the Community Hero Program (Presented by MLSE and Scotiabank) and the nationally televised broadcast designated by the CRTC as a program of national interest. Canada’s Walk of Fame has over 190 inductions to date, with stars having a permanent place of tribute on the streets of Toronto’s Entertainment District. For a complete list of Inductees along with more information on Canada’s Walk of Fame visit: www.canadaswalkoffame.com
Canada’s Walk of Fame gratefully acknowledges the support of its 2021 Partners: Bell Media, Cineplex Entertainment, Slaight Communications, RBC, WestJet, MLSE, Scotiabank, Federated Capital, Postmedia, Next Magazine, MolsonCoors, The Printing House and Wildeboer Dellelce LLP.
Canada’s Walk Of Fame Board of Directors, led by Board Chair Walter Schneider, President & Co-Founder, RE/MAX INTEGRA / RE/MAX Europe, includes: Vice-Chair Nick Di Donato, President & CEO, Liberty Entertainment Group; Tom Anselmi, President Business Operations and COO of The Edmonton Oilers Hockey Club and Ice District; Amanda Lang, Anchor, BNN Bloomberg, Randy Lennox, Linda Mantia, Kim Mason, Senior Vice President & Head, Private Banking Canada, RBC Wealth Management, Dan McGrath, Chief Operating Officer, Cineplex Entertainment; Lewis Rusen, Vice Chairman, Korn Ferry; Ron Suter, Executive Vice President, NBCUniversal Television & New Media Distribution Canada and Deputy Mayor Michael Thompson, City of Toronto.
Canada’s Walk of Fame is a registered charity. Charitable Registration Number 889896924RR0001.
Canada’s Walk of Fame was established in 1998 by founders Bill Ballard, Dusty Cohl and Peter Soumalias, with Dianne Schwalm and in partnership with Gary Slaight.
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